Our Rockwell Automation Partnership
Integrated Systems. Proven Execution. Results That Scale.
Modern industrial operations don’t succeed on individual components alone. They succeed when automation, power, controls, data, and field execution work together as one system, designed, implemented, and supported by partners who understand the full operational picture.
For decades, DSI has partnered closely with Rockwell Automation to design and deliver integrated industrial systems for large-scale, mission-critical operations. That deep alignment is what enables outcomes like DSI’s regenerative drive modernization projects, not as isolated wins, but as part of a long-term, system-wide approach to performance, reliability, and efficiency.
This partnership is not transactional. It is built on shared standards, joint engineering, and a long-term commitment to helping operators scale performance, reliability, and efficiency across their operations.
The Real Challenge: Technology Is Only as Good as Its Integration
Industrial operators have access to world-class technology. The real risk lies in how it is implemented.
When systems are designed in silos, or deployed without deep platform expertise:
- Projects stall
- Systems fail to scale
- Operational visibility is limited
- Costs increase over time
The challenge isn’t choosing Rockwell Automation technology.
It’s choosing a partner who knows how to integrate it—end to end.
From MCCs to drives, PLCs to field devices, and commissioning through lifecycle support, DSI ensures every layer of the system works together.
A Deeply Integrated Rockwell Automation Partner
DSI operates inside the Rockwell ecosystem every day.
As a Rockwell Automation Silver Partner, our teams collaborate directly with Rockwell engineers to design systems that are:
- Built for reliability in harsh industrial environments
- Standardized for multi-site scalability
- Designed for future analytics, AI, and optimization
This level of integration is earned through years of shared projects, aligned engineering practices, and execution in the field.
Designing Systems for Today, and What Comes Next
Because Rockwell Automation technology touches nearly every system DSI designs and implements, our work goes far beyond individual upgrades.
DSI applies Rockwell platforms across:
- Industrial control and automation systems
- Motor control centers and VFD architectures
- Field instrumentation and networking
- Power management and energy optimization
- Data visibility, diagnostics, and future analytics readiness
This system-wide perspective allows DSI to help operators modernize incrementally, without painting themselves into a corner as operational demands evolve.
When Integration Matures, Breakthrough Projects Become Possible
One of the clearest examples of this partnership in action is a large-scale regenerative drive modernization project in the oilfield.
Rather than simply replacing aging equipment, DSI worked with Rockwell Automation to rethink how energy was used across the operation.
Leveraging deep experience with Rockwell drive systems, the team implemented PowerFlex® 755TR regenerative drives, enabling energy that was previously wasted as heat to be reused within the system.
This project was not a one-off success. It was the result of:
- Long-standing platform expertise
- Proven control and drive architectures
- Close collaboration with Rockwell engineers
- A disciplined pilot-to-scale deployment model
“We didn’t want to look elsewhere… Rockwell leads the game…”
— Casey Johnston
Engineering the Right Solution, Not Just Replacing Equipment
Rather than defaulting to a one-for-one equipment replacement, DSI worked closely with Rockwell Automation to evaluate how energy was being used, and lost, across the system.
Legacy variable frequency drives relied on dynamic braking resistors, dissipating excess energy as heat. While functional, this approach created unnecessary energy loss, increased operating costs, and limited long-term efficiency gains.
Together, DSI and Rockwell Automation identified a more advanced approach.
By implementing PowerFlex® 755TR regenerative drives, the system was redesigned to capture and reuse excess energy instead of wasting it. This active front-end technology allowed regenerated power to be fed back into the system, fundamentally improving energy utilization across the operation.
The solution was not deployed all at once. It followed a disciplined, field-proven approach:
- Pilot implementation across select well sites to validate performance
- Continuous monitoring of energy usage, regeneration rates, and system behavior
- Joint optimization between DSI and Rockwell engineers
- Scalable architecture designed for full-field deployment
This method ensured the system performed reliably under real operating conditions before expanding across the broader asset base.
Beyond energy efficiency, the upgraded system also improved:
- Speed and torque control accuracy
- System stability and performance consistency
- Visibility into operational data for future analytics
By combining advanced Rockwell Automation technology with DSI’s integration expertise, the result was not just a successful upgrade—but a repeatable model for modernization at scale.
Proven Results, Enabled by Partnership
The results demonstrate what’s possible when technology and integration align:
130+ regenerative drives deployed
17% energy regeneration achieved
95% of recovered energy reused
Projected $3M per month in energy savings
Improved system stability, torque control, and visibility
Readiness for predictive analytics and AI-driven maintenance
These outcomes weren’t driven by a single product.
They were enabled by a fully integrated system and a partnership built to execute at scale.
Scaling from Pilot to Full-Field Deployment
Proving a solution in a controlled environment is one thing. Scaling it across active operations is something entirely different.
Following a successful pilot, DSI and Rockwell Automation moved forward with a structured, phased deployment strategy designed to minimize disruption while maximizing consistency across sites.
What began with a limited number of wells quickly expanded into a broader rollout, with over 130 regenerative drives deployed across field operations and a clear path toward full-scale implementation.
This level of expansion required more than just technical validation. It demanded:
- Standardized system architecture that could be replicated across locations
- Coordinated execution between engineering, field teams, and operations
- Careful commissioning to ensure performance consistency at each site
- Ongoing collaboration with Rockwell Automation to maintain alignment as the system scaled
Because the solution was designed with scalability in mind from the beginning, each phase of deployment built on the last, reducing risk, accelerating implementation, and maintaining operational continuity.
Today, the project continues to expand toward full deployment, demonstrating not only the effectiveness of the technology, but the strength of a partnership capable of executing at scale.
This wasn’t just a successful pilot, it became a repeatable model for large-scale modernization across the field.
Positioned for What Comes Next
Modernization doesn’t stop with improved efficiency. It creates the foundation for what comes next.
By implementing regenerative drive technology and standardizing system architecture, DSI and Rockwell Automation didn’t just solve an immediate challenge—they enabled a platform for continuous improvement.
With Rockwell Automation’s FactoryTalk® Analytics™ solutions, including tools like GuardianAI™, operators gain the ability to move beyond reactive maintenance and into predictive, data-driven operations. These systems provide continuous condition monitoring, helping identify potential failures before they impact production.
Because the infrastructure was designed with data visibility and integration in mind, operators are now positioned to:
- Monitor equipment health in real time
- Identify inefficiencies across sites
- Optimize performance using advanced analytics
- Reduce unplanned downtime through predictive maintenance
- Support long-term sustainability and energy management goals
This is where the true value of the partnership becomes clear.
By aligning system design with future capabilities, DSI and Rockwell Automation help ensure that today’s investments continue to deliver value as technologies evolve.
The goal isn’t just to modernize, it’s to create an operation that gets smarter over time.
Why This Partnership Matters to Operators
For large industrial operations, the true value of a Rockwell Automation partner isn’t measured by certifications. It’s measured by the ability to:
- Execute complex projects without disrupting production
- Standardize systems across sites and regions
- Reduce lifecycle costs through smarter design
- Adapt quickly as operational and sustainability goals evolve
DSI’s partnership with Rockwell Automation gives operators confidence that today’s decisions will still make sense tomorrow.
Built for Long-Term Performance
As a 100% employee-owned company with deep oilfield roots, DSI approaches every Rockwell Automation project with a long-term mindset.
We don’t design systems just to meet today’s scope, we design them to support years of reliable operation, future expansion, and continuous improvement.
That philosophy is why DSI and Rockwell Automation continue to work side by side, and why operators trust both organizations with critical infrastructure.
Let’s Talk About What’s Possible in Your Operation
Whether you’re evaluating:
- Drive modernization
- System-wide automation upgrades
- Energy optimization initiatives
Working with a deeply integrated Rockwell Automation partner can be the difference between incremental improvement and transformational results.
